Negotiating with a Client Company

Exercise 1

Vocabulary



win-win

Adjective


ˌwɪn ˈwɪn

a situation that pleases both sides; mutually beneficial

We believe this is a win-win situation for us all.


If we do this right, it should be a win-win for both of us.



bargain

Noun


ˈbɑːrgɪn

an agreement between two people to get something in return for something else

The two parties have finally managed to strike a bargain.

close a deal

Phrase


kloʊz ə diːl

to accept and finish a deal

We're very close to closing the deal.


We closed the deal on Friday.



evaluate

Verb


ɪˈvæljuːˌeɪt

to judge something/someone based on particular features

The doctor is evaluating her patient's x-rays.



The suitability of the new building design is being evaluated.



We evaluate employees based on their performance.



We're in the process of evaluating their proposal.



We'll get back to you after we evaluate your proposal.


We're also evaluating a number of offers from other companies.


After six months the board will evaluate your performance and decide whether to hire you permanently.


With family use in mind, our experts will evaluate and road-test more than 180 of this year's models.



supplier

Noun


səˈplaɪər

a person/company that provides somebody with goods

Our supplier just received a new shipment of goods.



Our supplier just delivered more wine to our restaurant.



It is better to have more than one supplier for each product.


South America is the world's major supplier of coffee beans.



Exercise 2

Useful Expressions



  • Let’s not waste time.
  • What I have in mind is a win-win situation for both of us.
  • How much of a discount would you be willing to offer?
  • We are looking for a longtime partner.
  • You drive a hard bargain!
  • The competition is fierce.
  • We are evaluating offers from other companies, as well.
  • I'm afraid that is not an option.
  • I am afraid that might not be enough to close the deal.
  • That is my last word.
  • That is my final offer.
  • It is always a pleasure doing business with you.

Exercise 3

Dialogue Practice

Read the dialogue aloud with your teacher.


Mr. Smith is negotiating with a supplier company.


Mark Smith

Thank you for coming to talk to me today, Ms. Jackson. Let’s not waste each other’s time and let's go straight to the topic.


Ellen Jackson

I agree, Mr. Smith. What can I do for you?


Mark Smith

I would like to suggest a deal. What I have in mind is, I believe, a win-win situation for both of us.


Ellen Jackson

Please, do go on, Mr. Smith. You have my full attention.


Mark Smith

We are establishing a new office in Tokyo, and we are interested in purchasing a large amount of goods from your company. Of course, provided that you give us a good offer.


Ellen Jackson

What amount approximately are we talking about?


Mark Smith

We would need around 500 tables and twice that of chairs, as well as some other office furniture. We will decide on the exact numbers no later than next Thursday.


Ellen Jackson

I see. We could definitely offer a discount for such an amount of goods. And what about the delivery? When would you want the order to be shipped?


Mark Smith

We would like the goods delivered by the end of the month.


Ellen Jackson

That is quite soon, Mr. Smith, it will be tight. I am afraid we would not be able to offer a big discount in that case. Would it be possible to have the order shipped at a later date?


Mark Smith

I'm afraid that is not an option for us. We need to get the office ready, so we can start working from the beginning of next month.


Ellen Jackson

I see.


Mark Smith

So, how much of a discount would you be willing to offer? I know that this is on short notice, but I'd like to add that we are on the hunt for a longtime partner.


Ellen Jackson

Well, with that mentioned, I could offer about 5% off for the upcoming purchase and maybe a little bit more after the contract for a longer term relationship is signed.


Mark Smith

I am afraid that might not be enough to close the deal. We are evaluating offers from other suppliers, too.


Ellen Jackson

You drive a hard bargain! I guess competition is fierce these days. What about a fixed rate of 7% discount? That is my last word.


Mark Smith

Okay, deal! Thank you very much. It is always a pleasure doing business with you, Ms. Jackson.


Check your understanding:

1.

What conditions did Ms. Jackson initially offer?



2.

What did Mr. Smith say in order to get more benefits from the deal?



3.

What conditions did Ms. Jackson offer in the end?



Exercise 4

Role Play

Role-play the following situation with your teacher.


Situation


You need to buy 50 computers for your company’s workers. There are 200 employees in your company, so you might buy more if you are satisfied. The standard price per computer is $900. Try to get the lowest price possible. Your teacher will act as the salesperson. You may use the following expressions:


  • We are thinking about purchasing...
  • We are evaluating offers from other companies, as well.
  • That might not be enough to close the deal.
  • It is a pleasure doing business with you.

Exercise 5

Discussion


1.

Have you ever taken part in negotiations? If so, how did they go?



2.

What qualities does a person need in order to be a good negotiator?



3.

How well do you negotiate? Why?



4.

Do you think business negotiations are difficult? Why? Why not?

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