Vocabulary
target
Verb
ˈtɑːrgɪt
to aim for or at something or someone
We are targeting a big increase in profits this year.
sales coverage
Phrase
seɪlz ˈkʌvərɪdʒ
the ratio of the total number of potential customers to the number of customers that can be effectively targeted in a given area
They are trying to increase their sales coverage.
engage in
Phrasal Verb
ɪnˈɡeɪdʒ ɪn
to take part in an activity
Everyone in the company is engaged in this project in one way or another.
thoroughly
Adverb
ˈθʌrəlɪ
in detail or greatly; a lot
Visitors to the zoo thoroughly enjoyed seeing the giant panda up-close.
Useful Expressions
Dialogue Practice
Read the dialogue aloud with your teacher.
Ms. Jackson, the director of Digital Photography, has called a meeting to discuss a problem that the company is facing. | |
![]() Ellen Jackson | Hello, everyone. I called this meeting to discuss a problem that has recently emerged. After checking the statistics for our new branch offices, we have discovered that we have a sales coverage problem to deal with. Our options are quite limited, but we need to decide on a course of action. So, I'd like everyone’s attention. Our sales manager, Mr. Thomas, will explain the situation. |
![]() Manager | So, as you all know, three months ago we opened two new branch offices, one in New York and another one in Chicago. However, it seems that we have made a mistake evaluating our potential clients. It turns out that our office in New York is not able to serve all of their customers. However, Chicago has more than enough resources to handle all of their customers. We need to do something about this. So, what are our options? |
![]() Alex | I believe our best option would be to transfer some workers from Chicago to New York. That would solve the problems in both offices. An alternative would be to lay off some workers in Chicago, and start hiring more people in New York. |
![]() Manager | We'd like to avoid layoffs if we can. So, I guess the only thing we can do at this point is ask workers to relocate. I'm just not sure that many would be willing to do so. A lot of them have families here... |
![]() Nina | Then maybe we shouldn't target people with families unless they want to relocate. We could start by giving people the option to transfer to New York and see how that goes. On the upside, it is New York, after all, and many people dream about living there. Besides, the salary at the New York branch is higher. So, there might be a few volunteers. |
![]() Manager | That might work. Any other ideas? How about we vote on this idea and if it gets a majority, we forward it to management? It will then be discussed thoroughly in tomorrow’s meeting. |
The sales manager counts the votes. | |
![]() Manager | As we clearly see, the majority is for the proposal; therefore, I will forward it to management. Thank you all for engaging in this discussion. |
Check your understanding:
1.
What problem is the company facing?
2.
What kind of solution was proposed?
3.
How did they reach a decision in the end?
Role Play
Role-play the following situation with your teacher.
Situation
The deadline for an important project that your team is working on is approaching. There is still a lot of work to be done and you realize that with the current tempo, you won't be able to meet the deadline. Present the problem to other team leaders and ask for ideas. Your teacher will act as one of the attendees. You may use the following expressions:
Discussion
1.
Do you often get a chance to discuss the problems that your company is facing? How do you usually decide on the solutions?
2.
What do you think is the best way to reach a decision in a group discussion? Why do you think so?
3.
What are the advantages and disadvantages of voting in order to reach a decision?
4.
What do you think is the optimal group size for decision making? Why do you think so?